Wiggles Broadcasts Elevations; Prashant Kohli to CMO and Pushkaraj Vartak to CFO

tenth February 2023, Pune, India:

India’s main homegrown pet care model, Wiggles, stays dedicated to constructing a pet and animal-inclusive ecosystem. The corporate at present proclaims key management modifications, elevating Prashant Kohli to the place of Chief Advertising and marketing Officer (CMO) and Pushkaraj Vartak to Chief Monetary Officer (CFO).

Prashant Kohli joined Wiggles as Vice President, Model Technique in 2022.  In his new function as CMO, he’ll lead the corporate’s total advertising initiatives and drive shopper engagement. Beneath his steering, Wiggles underwent a rebranding and took on its ‘Lovemark’ id. Prashant brings over 13 years of expertise to Wiggles and has a pointy talent set spanning model and buyer expertise, group constructing, built-in media communications, and design pondering. Earlier than Wiggles, Prashant served at Glitch, the place he was part of the management group. He has additionally helped manufacturers like Apple Inc., LinkedIn, HUL, Fb, Netflix, Disney+ Hotstar, and Uber, amongst others, clear up numerous enterprise challenges.

Pushkaraj Vartak joined Wiggles as Vice President, Accounts & Finance in 2022 and has been instrumental in driving monetary efficiency. Pushkaraj will lead the monetary technique and oversee the corporate’s monetary operations. He has over 2 a long time of expertise in finance throughout sectors together with Mumbai-based Infra, FMCG, and Media Industries, with experience and specializations together with FP&A, Treasury Administration, Taxation, and so on. Earlier than Wiggles, Pushkaraj was with Glitch media.

Talking on the event, Anushka Iyer, Founder and CEO of Wiggles mentioned, “We based Wiggles with love, empathy, and deep understanding. The previous couple of years have been a testomony to our dedication to pets and animals. At this stage, we’re taking a look at progressive, compassionate & result-oriented leaders to drive development for the group.  Prashant & Pushkaraj have been key pillars during the last yr for us, and I’m assured that they’ll assist chart the very best course for the following development section for Wiggles. Their expertise, ardour, and dedication in the direction of each animals & folks make them glorious leaders for our model.” 

Talking on the promotion, Prashant Kohli, Chief Advertising and marketing Officer, Wiggles mentioned, “As a challenger model within the pet care {industry}, Wiggles has achieved important milestones and has efficiently created an area for itself in a market that legacy gamers dominated. During the last one yr, we’ve expanded our product portfolio, entered strategic classes, and set the foundations for fixing among the most depraved issues in pet care. I sit up for driving significant improvements and industry-defining methods to cement the model place and, extra importantly, to create an ecosystem that genuinely impacts the lives of pets & group animals positively.”

“Our prime precedence is to make sure the corporate’s long-term monetary development by sustaining excessive ranges of transparency and integrity. Our journey thus far has been stuffed with learnings, and we’ve outlined methods of operations geared in the direction of sustainable development & worth creation for our shareholders. I sit up for driving the corporate’s monetary operations with positive expertise and take satisfaction within the core values.” mentioned Pushkaraj Vartak, Chief Monetary Officer, of Wiggles.

Prashant and Pushkaraj will proceed to report back to the founder’s workplace. Their promotions are with rapid impact.

About Wiggles

Cherished and trusted by over 600,000 pets and pet dad and mom, Wiggles was launched with a imaginative and prescient of making a 360° petcare ecosystem that caters to a pet’s wants from start, integrating bodily, emotional, and social care. Based in 2018 by pet dad and mom Anushka Iyer, Rajh Iyer, and Venkat Mahadevan, Wiggles is rooted in veterinary science and is house to a rising vary of category-creating providers and merchandise spanning throughout meals and treats, grooming necessities, well being dietary supplements, and medicines, and so on. Wiggles has arrange India’s first state-of-the-art boarding, coaching, and veterinary facility at Petsville in Pune, and its group Wiggles Tribe is India’s largest on-line and offline pet guardian group with entry to specialists like vets, behaviorists, nutritionists, and trainers.

Licensed and recognised by establishments like IBPASA, the Ministry of Ayush, and the World Pet Affiliation, Wiggles affords indigenous and vet-approved options for Indian pets and their dad and mom. Persevering with to cement its place as a dedicated #PartnerInPethood, Wiggles’ merchandise can be found on e-commerce platforms, in pet outlets, and in retail shops. Pet dad and mom also can avail of services by way of www.wiggles.in